Are you looking for a way to enhance your product listings on Amazon and increase conversions and sales? Amazon A+ Content may be the solution you need.
Formerly known as Enhanced Brand Content, Amazon A+ Content is a program that allows sellers and vendors to create visually-impactful and engaging multimedia content for their product listings. In July 2019, it merged with Vendor Central’s A+ content and became free for all sellers and vendors.
A+ Content appears in the product listing instead of the product description and can make a big impact on conversions. It can also make Sponsored Brand Ads more effective by giving the listing a cohesive and premium look and feel.
In addition to improving sales, A+ Content is also part of the Brand Registry program, which offers a range of benefits for sellers and vendors. These include brand representation, search and report tools, brand identity protection, seller support, and brand building benefits.
To create A+ Content, sellers and vendors can navigate to the A+ Content section in Advertising (for sellers) or Merchandising (for vendors) and follow the instructions. There are 15 different modules available for creating A+ Content, including images, comparison charts, and text.
Creating standard A+ Content is free for all sellers and vendors, but there are fees for premium A+ Content and for using a third-party provider to create A+ Content. It’s important to follow Amazon’s guidelines for A+ Content, including using high-quality images and avoiding self-promotion.
A+ Content can be tested and optimized to see which versions perform best, and using it can help sellers and vendors stand out on Amazon and improve the customer experience. It’s important to keep A+ Content up to date and relevant to the product, and sellers and vendors can use it to highlight the benefits and features of their products and differentiate them from competitors.
A+ Content can also help build trust and credibility with shoppers, and sellers and vendors can use it to tell the story of their brand and products. It can be used in combination with other Amazon marketing tools, such as Sponsored Products and Sponsored Brands.
Tracking the performance of A+ Content is important to see what’s working and what can be improved, and sellers and vendors can use A+ Content to build their brand on Amazon and improve the overall customer experience.
Using A+ Content can help sellers and vendors increase sales and improve their presence on Amazon. If you’re interested in using A+ Content but don’t have the time or resources to create it yourself, Selling Rocket can handle your A+ content needs. Let us help you take your product listings to the next level on Amazon.
