The holiday selling season is upon us and that means there is potentially double the traffic on Amazon. With the right PPC advertising strategy, sellers can capitalize on the increased traffic and boost their sales. However, creating and implementing a successful PPC strategy can be overwhelming. That’s where Selling Rocket comes in.
At Selling Rocket, we understand the importance of having a long-term PPC strategy in place that is constantly being adjusted and optimized. This is especially crucial during the holiday season when competition is high and budgets are tight. By scheduling your budgets ahead of time and using insights from previous years, you can ensure that you are prepared for the influx of traffic.
One key aspect of a successful PPC strategy is understanding your target ACoS and TACoS. ACoS, or advertising cost of sale, is the amount you spend on advertising divided by the amount of PPC sales. TACoS, or total advertising cost of sale, is the amount you spend on advertising divided by the total amount of organic and PPC sales. Using TACoS allows you to have a more accurate understanding of the success of your advertising efforts.
Leveraging Amazon’s budget rules and preset budgets, such as Black Friday and Cyber Monday, can also help to manage your Sponsored Product campaigns and save time. Additionally, implementing a discount strategy during the holiday season can drive sales and attract customers.
At Selling Rocket, we can help you track the performance of your PPC campaigns and make necessary adjustments. We can also assist with utilizing Amazon’s advertising tools, such as Sponsored Brands and Sponsored Products, to reach more customers. By using negative keywords and creating custom audiences, we can help you target the right customers and improve the performance of your ads.
Lastly, it is important to stay up-to-date on Amazon’s advertising policies and guidelines to avoid any potential issues. With Selling Rocket, you can trust that we will help you create and execute a successful PPC strategy for the holiday season. Let us take the stress out of PPC advertising so you can focus on growing your business. Contact us today to learn more.
