Amazon Vine is a customer review program that selects trusted reviewers to receive free products from participating vendors and leave their reviews. These reviewers, or “Vine Voices,” are chosen based on their reviewer ranking on Amazon, which is determined by the helpfulness, quality, and quantity of their reviews.
Over 40% of internet users shop on Amazon specifically for access to product ratings and reviews. Around half of these users expect over 100 reviews when looking for a given product. Therefore, having a high number and quality of reviews can be crucial for vendors looking to make sales on Amazon.
Amazon Vine reviewers are not paid for their reviews and must remain honest and unbiased. Vendors have no influence over which Vine Voices will review their products. To enroll in the Amazon Vine program, vendors must be brand registered sellers on Amazon with the Brand Representative Role set up on their account. Currently, vendors participating in Amazon FBA onsite are not eligible for the Vine program.
For a product to be eligible for the Amazon Vine reviewer program, it must be an FBA offer, have available inventory, be a non-adult product, have fewer than 30 published reviews, and have an image, description, and title on its listing. Products enrolled in the Amazon Vine program will be indicated in vendor orders with a “Vine” tag. Vendors can enroll up to 10 products per ASIN in the Amazon Vine program at a time.
The Amazon Vine program can help vendors gain early product reviews, which can be crucial for building momentum and making sales. Participating in the Amazon Vine program is free and can be a useful tool for vendors looking to increase the number and quality of their product reviews. It is important to note that Amazon Vine reviewers are not paid and must remain honest and unbiased in their reviews. This ensures that customers can trust the reviews they read on Amazon, which can help them make informed purchase decisions.
