As an agency that represents multi-million dollar brands, we understand the importance of protecting your business and your customers. If you own an Amazon FBA (Fulfillment by Amazon) business, obtaining commercial liability insurance is a crucial step in ensuring the success and longevity of your business.
According to Amazon’s guidelines, if you exceed $10,000 in gross proceeds in sales in one month on Amazon.com, or if Amazon requests it, you must obtain commercial liability insurance. This insurance must be commercial general, umbrella, or excess liability and be occurrence-based. The policy limit must be at least $1 million per occurrence and in aggregate, and the deductible must not be greater than $10,000.
The policy must also cover all sales from products you have listed on Amazon and name “Amazon.com Services LLC and its affiliates and assignees” as additional insureds. Your insured name must match your “legal entity” name on Amazon, and your insurance provider must have global claim handling capability and a financial rating of S&P A- and/or AM Best A- or better.
To make the process of obtaining liability insurance easier, Amazon has created the Amazon Insurance Accelerator. This is a network of vetted insurance providers that can help you get the liability insurance your business needs. Amazon does not receive any commission or referral fees from the Insurance Accelerator, so you can trust that the providers included in this network have been carefully selected for their ability to provide high-quality insurance policies.
Once you have obtained an insurance policy that meets Amazon’s requirements, you can upload your insurance documents by going to Seller Central > Settings > Account Info > Business Insurance. If you are in a country where the Amazon Insurance Accelerator is not available, you can contact Amazon Customer Service for help. You can also contact your insurance provider for more information about the insurance policies available through the Amazon Insurance Accelerator.
As an Amazon seller, it is important to ensure that you are properly insured in order to protect both yourself and your business. The Amazon Insurance Accelerator is a program that provides insurance options to sellers, allowing them to easily access the coverage they need.
If you are unsure about what insurance policies are available through the Amazon Insurance Accelerator, you can contact your insurance provider for more information. Your provider can help you understand the various options and choose the policy that is right for you.
It is important to note that having the proper insurance coverage is not just a matter of protecting your business – it is also a requirement for being an Amazon seller. If you do not have insurance or do not meet Amazon’s insurance requirements, your selling privileges may be suspended.
By taking the time to research and understand the insurance options available through the Amazon Insurance Accelerator, you can ensure that you have the protection you need to continue selling on Amazon without interruption. Protecting your business with the right insurance policy is an important step in ensuring its success on the platform.
